You have no items in your shopping cart.

About Us

If it has wheels or an engine and you have an idea, we have the expertise


Based in New South Wales, Australia, with design expertise from around the world and access to local manufacturing resources; Hummingbird Electronics is ready to make your idea a reality.



Our Story

Hummingbird Electronics was founded in April 2008 by electronic engineer, Norman Ballard. Before moving to Australia, Norman worked for several large engineering firms in his native South Africa. After moving to Australia, Norman identified a need for a company to solve problems unique to Australia, its regulation and its unique environment.


From this, Hummingbird Electronics was established in the picturesque Port Stephens in New South Wales. Over the years, Hummingbird became recognised for their bespoke product development, unparalleled specialist knowledge and importantly for quality customer service. The business has enjoyed significant growth in delivering electronic solutions to their customers. Hummingbird was the recipient of the 2014 Business of the Year in the Hunter Region Business Excellence Awards.


Our Services

Hummingbird Electronics consults with suppliers to the transport and mining sectors to identify opportunities for new, innovative products. Where it can be established that there is a market for a new product, it is designed and manufactured in Australia, using in-house and outsourced resources. Standard products are marketed directly to key customers, through distribution and on the internet to customers within Australia and internationally.


Custom products are designed and manufactured specifically for individual customer needs. By designing for our key customers, we enhance our relationships, build on existing intellectual property and expand our technology base.


The Power of REDARC

On the 1st of May 2015, Hummingbird Electronics were acquired by Adelaide-based advanced manufacturer REDARC Electronics.


REDARC is an advanced manufacturing business with an unrelenting passion for product innovation, customer service and delivering world-class patented battery charging, portable solar, electronic safety and voltage converter products to local and international customers. Like Hummingbird, REDARC has been the recipient of numerous awards.


REDARC and Hummingbird are highly complementary with comprehensive product portfolios, industry leading technological and innovative excellence with outstanding staff. The most exciting outcome from this venture is the opportunity for us to offer our customers an enhanced experience by continually building on the product innovation, quality and performance of two successful teams.


A Bright Future

Since being acquired by REDARC, Hummingbird has undergone many changes within their business to align their manufacturing and logistical facets with that of REDARC.


Their impressive growth to date has been partially due to Hummingbird’s ability to bring new and innovative bespoke products to the automotive, mining and transport industries both domestically and abroad. To continue with this impressive growth strategy and to shift with REDARC’s significant expansion plans, Hummingbird Electronics have relocated to an all new purpose-built Innovation Centre located at the Defence Technology Business Park, Williamtown in July 2017.


Located adjacent to Australia’s largest operating Air Force Base, will allow Hummingbird Electronics to be situated alongside other likeminded electronics, aerospace and air industry companies attracting highly skilled personnel, new business development and engineering opportunities.



Our Values




We will encourage the personal development of all team members to ensure we nurture our innovative company culture.

Customer Satisfaction

To be recognised as the best in our market we will deliver the highest quality products supported by exceptional after sales service.


Through excellence in cross functional integration we will guarantee high quality products delivered in a timely manner.


To enhance our current relationships with colleagues, customers, suppliers and the community, and to forge strong relationships in the future, we will always act with the utmost integrity.


We are committed to doing things right the first time as we see quality as key to delivering the customer value for money. We make quality the centre piece in our work and interactions.

Environmentally Aware

We are committed to going beyond compliance and being socially responsible. We will anticipate and address potential issues before they occur and operate in a manner to preserve the environment for future generations.