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REDARC Group appoints Sales Manager - OEM Light and Heavy Vehicle

Friday, 12 March 2021

REDARC Group welcomes Sascha Heib to the role of Sales Manager OEM – Light and Heavy Vehicle.  


Sascha Heib

Image: Sascha Heib - Sales Manager OEM.


Sascha joins REDARC’s new Commercial Division, reporting to newly appointed General Manager - Commercial Sales, Guy Nicholls, and will be responsible for further developing very strong relationships with vehicle manufacturers.

His recent experience comes from SMR Automotive Global, where he was a Business Development Manager. Beginning his career working as a tool maker by trade, Sascha studied a Degree in Technical Management. He then obtained a Degree in International Management - Sales and Marketing and worked at Hella HQ in Germany as a Global Account Manager for six years before moving to Australia and commencing with SMR in 2017.

Speaking about his new role, Sascha said, “I am looking forward to focussing on opportunities to incorporate REDARC products with new and emerging technologies, including the next technological wave in the automotive sector - Electric Vehicles (EV),” he said. “It’s a fantastic time to be able to join REDARC as a local, Australian company with a reputation for high quality products. I am excited to get to work and contribute to its growth on a domestic and international scale, and to showcase REDARC as a leading innovator and manufacturer.”

Speaking on EV technology, Sascha said, “Collaboration is the key. Our core capabilities in power management, conversion and OE supply, positions REDARC to offer market leading electric vehicle solutions designed to suit Australian requirements through our in-house capability and strategic partnerships”.

Sascha’s appointment supports a period of rapid growth. With over 250 employees, REDARC has onboarded approximately 80 new employees nationally and internationally in the last 12 months.

REDARC were strategically prepared for a rise in demand, having completed a $22m expansion of their state-of-the-art advanced manufacturing facility in South Australia just over 2 years ago. This included the capability to scale up production by 250% and today the production floor is running almost 24 hours a day.

Now REDARC is entering a new era of national expansion. In February 2021, they opened a new office at the Auto Innovation Centre in Melbourne (AIC), Victoria. The AIC is a state-of-the-art facility assisting Australian manufacturers in continuing to develop their world-class products.

Guy Nicholls said, “Sascha will provide our customers with excellent advice and guidance as he leans on a decade of engineering and business development experience, including automotive B2B services, and we are delighted to have him onboard.”



REDARC was established in 1979. In the last five years, two new brands have joined the REDARC stable – Hummingbird Electronics in 2015 and REDARC Defence Systems in 2019 to form the REDARC Group (REDARC).  In 2020, the Company founded REDARC Corporation in the USA. The Company specialises in GPS monitoring products, sensors, battery power conversion and management systems, safety devices and electronic brake controllers. Their products can be found on vehicles used in emergency services, defence and mining, and recreational vehicles such as 4WDs, caravans and camper trailers globally. REDARC take their domestically proven products to Canada, USA, Mexico, Europe, New Zealand, the Middle East, South Korea and South Africa.

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