HUMMINGBIRD ELECTRONICS ADOPTS THE ICONIC AUSTRALIAN MADE LOGO
Hummingbird Electronics always has been and always will be Australia made and owned. This year represents a special milestone for this Williamtown company as they celebrate their Australian made and owned heritage.
On the 27th of February, Hummingbird and their parent company REDARC Electronics celebrated their partnership with the Australian Made Campaign by officially launching the iconic Australian Made Logo with an event at REDARC Electronics Lonsdale HQ.
To commemorate this special event, REDARC Electronics hosted Ben Lazzaro, Chief Executive of Australian Made who said, “It’s fantastic that Hummingbird of the REDARC Group has chosen to celebrate its Australian credentials by carrying the trusted Australian Made logo on its products.”
“It is a powerful statement about their product offering, whilst simultaneously demonstrating their commitment to promoting local manufacturing and its support of the local electronic products industry.”
Managing Director REDARC Group, Anthony Kittel with Chief Executive Officer of Australian Made, Ben Lazzaro
Australian innovation and bespoke design
Hummingbird has a unique capability to conceptualise, design, test and manufacture products and technology that help improve safety and efficiencies for vehicle and machinery owners and operators.
Their products use technology centred around the monitoring of vehicle and machine stability, distance, speed, pressure and power. It’s this diverse capability and innovation that has seen Hummingbird deliver unparalleled safety solutions to a wide range of industries.
Managing Director of the REDARC Group, Anthony Kittel said, “With an expanding product portfolio that is growing in export, we felt the time was right to bring more attention to our Australia-made products and heritage.”
“We believe that ‘Australian Made’ is a point of competitive advantage and we know that fellow Australians also feel strongly about supporting local industry and using the Australian Made logo is the easiest way for customers to identify these products,” he added.
Australian Made and tested for Australia’s harsh conditions
“When a product is known to be made in Australia, there is an immediate connection to higher quality standards,” Anthony said.
Quality forms one of Hummingbird’s 6 values and is a value that is installed in our DNA. To ensure that quality remains REDARC’s hallmark, their products are built and tested for Australia’s harsh conditions.
Their state-of-the-art manufacturing and testing capability coupled with continuous improvement processes, mean that Hummingbird products benefit from an ever-increasing level of durability.
The Australian Made logo will make its debut on a range of Hummingbird’s products including Inclinometers, Trip Meters, GPS Speedometers, Silent Horns, Cabin Pressure Monitors, Audio and Visual Alert Systems and many more.