REDARC Appoints New General Manager Sales - Commercial

We’re pleased to announce that Guy Nicholls will be joining REDARC Group, and will be responsible for growing our Commercial business division which includes the Mining, Industrial and OEM Truck and Light Commercial channels.

Guy’s broad experience spans technical, sales and marketing, and leadership roles such as Divisional Chief Executive of ASX listed GUD Holdings. His philosophy for business is simple: customers must be at the front of every decision, having the best team and never becoming complacent. 

Guy has spent the past 5 years contributing towards the health of the automotive industry sitting on the Board of the Automotive Aftermarket Association and Automotive Repairers Council, he also invests his spare time mentoring apprentices and future industry leaders.  

REDARC Group Managing Director Anthony Kittel stated that, “Guy is an extremely talented individual whom is highly regarded in the Automotive Industry and we are incredibly delighted to have Guy join our team.  Guy has extensive sales and management experience and will be a great asset to our business as we continue our growth plans domestically and internationally”.   

When asked about joining REDARC he said “As a proud South Australian I’ve admired REDARC’s growth domestically and now internationally, I’ll be proud to help grow both great Australian brands REDARC and Hummingbird”. 

We wish Guy the very best in his new role.